Thanks to the outstanding performance of the Large Hadron Collider (LHC) that delivered more than 2 fb1 of proton-proton collision data at center-of-mass energy of 7 TeV, the ATLAS experiment has been able to explore a wide range of exotic models trying to address the questions unanswered by the Standard Model of particle physics. Searches for leptoquarks, new heavy quarks, vector-like quarks, black holes, hidden valley and contact interactions are reviewed in these proceedings.