We study the connections existing between relativistic, semirelativistic, and nonrelativistic potential models of quarkonium using an interaction composed of an attractive Coulomb potential and a confining power-law term. We show that the spectra of these very different models become nearly similar provided specific relations exist between the dimensionless parameters peculiar to each model. As our analysis is carried out by taking advantage of scaling laws, our results are applicable for a wide range of physical parameters.